On the one hand, it was a tool watch, created to be useful and functional with a clean and legible design, without extraneous elements that would distract. Carrera was a word with multiple meanings and could be translated as “race,” “career,” or simply “path.” Jack decided this was the perfect name for a watch with a racing spirit aimed at a young, stylish, upwardly mobile generation in tune with the increasingly liberated tastes of the 1960s.īy time of its debut, the TAG Heuer Carrera chronograph was an expression of a carefully thought-out design in accordance to Jack’s form meets function philosophy. Jack was the great grandson of the company’s founder, and at the time, its reputation for producing sports timers, dashboard clocks, and, increasingly, wristworn chronographs was without peer.
Memories of this high-speed, dare-devil event stayed with Jack Heuer, who eventually took over as CEO of the Heuer watch brand in 1962.
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